I recently read an article from
Forbes with regards to viral marketing and some of the best social media campaigns. I must be behind the curve, as I was unfamiliar with all of the cited winners--including
Old Spice's spokesman, Isiah Mustafa, answering real-time questions about the campaign from "fans" of the humorous "advertainment" put out by the brand. Another successful ad campaign through social media was the use of a Facebook game,
Farmville, to promote the use of Microsoft's
Bing search engine, offering in-game rewards for doing so. I am not a heavy Facebook user, so unfortunately these ads never reached me, but I would say that they are very successful, because I know a great deal of people who play
Farmville and were likely enticed to use
Bing for the in-game incentives.
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The Nitto Trail Grappler
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One social media ad campaign that I have been effected by personally was a recent give-away by a tire company
Nitto Tires. Facebook recognized my affinity for off-road vehicles, and suggested I like the tire company on Facebok. Once I went to the company's page, I was informed that if I "liked" the page, I would be entered to win a set of tires of my choosing. This chance of free tires prompted me to investigate thier actual website, where I glanced over the entire selection of tires they offered. This relatively simple campaign effectively drew me in, and I familiarized myself with the product. I would admit that even if I don't win the tires, I would consider
Nitto Tire brand tires when my tires need replacing.
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