There are a good many ad campaigns that have been successful over the years. Some are so successful that they have stuck with us since our youth. I can still remember the commercial for board games like Guess Who? and CROSSFIRE from my youth. I mean, when you see two kids hoverboard into an arena of fire and lightening and battle for supreme dominance, it's not really something you can ever forget.
Yes, I've seen my fair share of what I would say were successful commercials in my time. I'll be honest, they're half of the reason I have watched the Super Bowl with as much diligence as I have over the years. (The other half can be accredited to the food.)
I can say with all certainty, however, that the Capitol One "Vikings" ad campaign has been my favorite over the years. The commercials are short and sweet, offering up the humorous combination of ancient vikings trying to exist in a modern world. It doesn't sound nearly as funny in text, but I can assure you that a smile will creep across your face when watching these. If it doesn't, than you obviously have no appreciation of viking culture...or a funny bone. I don't think I'm the only fan.
The above is one of my favorite spots. These ads are effective because they provide the audience with useful information on the product while entertaining them with humor. The campaign has had great legs, and is still funny after approximately five years of ads. Keep it up, Capital One.
I forgot all about the Capital One Viking commercials. Pretty much all of them have been entertaining, and they do provide useful info of their product. I believe that the entertainment factor makes their credit cards more memorable than others.
ReplyDeleteI also remember those old Crossfire and Guess Who commercials. They had memorable songs and I actually think that is what attracted me.
No you're definitely not the only one that loves these commercials. I haven't seen this one but I can assure you that a smile did emerge. I'm glad you selected the Capital One commercials because they do provide an excellent and entertaining description of their product and the things their product has to offer.
ReplyDeleteIt's also a fun fact that they have been going strong for 5 years, very impressive.
the Capital One Viking commercials were always funny. hadn't seen the Super Bowl one. I still remember the Crossfire and Guess Who? commercials. the Crossfire one almost got me to buy it. the Guess Who? one freaks me out thinking back on it....anyways great post.
ReplyDeleteThe Viking ads are great, but as a Scandinavian gal I'm slightly miffed they give them English accents.
ReplyDelete